The independent price index for software buyers.
A2Key combines G2-grade reviews, AlternativeTo-style discovery and AllKeyShop-grade price comparison in one place — with editorial you can actually trust.
Our mission
Software procurement is broken. Buyers rely on review sites funded by the vendors they rank, or on price aggregators that quietly favour paying merchants. A2Key exists to give buyers one place they can trust — with editorial written by analysts, prices refreshed from verified feeds, and reviews tied to purchase records.
We measure success by one number: how many buyers found a better tool at a better price because of us. Every product decision rolls up to that.
What we stand for
Independence first
Rankings are never sold. Sponsored placements are labelled, always.
Editorial rigor
Every guide is written or reviewed by an in-house analyst — not spun by an LLM.
Buyer-aligned
We only make money when buyers find better software at a better price.
Global by default
Prices in your currency, refund policies in your region, reviews from your peers.
The road so far
- •2022Founded in Lisbon
Two ex-G2 analysts start A2Key to fix opaque SaaS pricing.
- •2023Public price index
Launch of live price comparison across 40 categories.
- •2024Vendor marketplace
Verified merchants join with real-time deal feeds.
- •2025AI buyer assistant
Personalised recommendations powered by our review corpus.
- •2026Global expansion
Localised catalogues across EU, LATAM, and APAC.
The team
A small, senior team of analysts and engineers based across Lisbon, Berlin and Singapore.
Ex-G2 category lead. Runs editorial and vendor relations.
Previously priced 40M+ SKUs at a global marketplace.
Leads the analyst team writing buyer's guides and best-of hubs.
Owns review integrity, verified purchase pipeline, and moderation.
Join us
We're hiring senior analysts, engineers, and a Head of Growth. Async-first, distributed team.