The 3 best alternatives to HubSpot Marketing Hub
Editor-shortlisted alternatives to HubSpot Marketing Hub, ranked by similarity and rated on features, pricing, and verified user reviews.
The three we'd shortlist first
B2B marketing automation
Why switch: A close peer to HubSpot Marketing Hub in the same category — worth evaluating side-by-side.
Feature parity vs HubSpot Marketing Hub
Rating, pricing, and match score at a glance — HubSpot Marketing Hub in the first row as your baseline.
Migration guide: HubSpot Marketing Hub → Act-On
A four-step playbook most teams follow when switching from HubSpot Marketing Hub.
- 1
Export your data
Pull your data from HubSpot Marketing Hub using the built-in export (CSV/JSON) or the official API.
- 2
Provision Act-On
Create a workspace, invite your team, and configure SSO or auth to match your current setup.
- 3
Import & map fields
Use Act-On's importer (or a lightweight ETL) and map your fields — start with a single project to validate.
- 4
Run in parallel
Keep both tools live for 1–2 weeks. Diff outputs and address gaps before the full cutover.
What switchers say
Paraphrased from verified user reviews of teams that migrated away from HubSpot Marketing Hub.
We switched after our team hit the pricing ceiling — the migration took a weekend and we haven't looked back.
— Head of Ops, 40-person SaaS
The UX felt familiar day one, and the CSV importer got us 95% of the way without engineering help.
— Product Manager, mid-market
Same features, roughly a third of the cost. The only thing we lost was one integration we barely used.
— Founder, seed-stage startup