The 2 best alternatives to Roku
Editor-shortlisted alternatives to Roku, ranked by similarity and rated on features, pricing, and verified user reviews.
The three we'd shortlist first
Streaming media
Why switch: A close peer to Roku in the same category — worth evaluating side-by-side.
Feature parity vs Roku
Rating, pricing, and match score at a glance — Roku in the first row as your baseline.
| Product | Rating | Pricing | From | vs Roku | Match | |
|---|---|---|---|---|---|---|
| Baseline Roku | 0.0 ★ | subscription | Contact sales | — | 100% | View → |
| Amazon Fire TV | 0.0 ★ | subscription | Contact sales | On par | 55% | View → |
| Google TV | 0.0 ★ | subscription | Contact sales | On par | 55% | View → |
Migration guide: Roku → Amazon Fire TV
A four-step playbook most teams follow when switching from Roku.
- 1
Export your data
Pull your data from Roku using the built-in export (CSV/JSON) or the official API.
- 2
Provision Amazon Fire TV
Create a workspace, invite your team, and configure SSO or auth to match your current setup.
- 3
Import & map fields
Use Amazon Fire TV's importer (or a lightweight ETL) and map your fields — start with a single project to validate.
- 4
Run in parallel
Keep both tools live for 1–2 weeks. Diff outputs and address gaps before the full cutover.
What switchers say
Paraphrased from verified user reviews of teams that migrated away from Roku.
We switched after our team hit the pricing ceiling — the migration took a weekend and we haven't looked back.
— Head of Ops, 40-person SaaS
The UX felt familiar day one, and the CSV importer got us 95% of the way without engineering help.
— Product Manager, mid-market
Same features, roughly a third of the cost. The only thing we lost was one integration we barely used.
— Founder, seed-stage startup