Both products score identically on overall rating. Compare features and pricing below to pick the right fit.
Which one is right for you?
Quick guidance based on team size, budget and priorities.
- You're one of enterprises with strict compliance needs.
- You're one of .
- You're one of large deployments with custom integrations.
- You're one of cross-functional teams needing wide integrations.
- You're one of self-serve teams without a procurement process.
- You're one of products where end-user adoption is critical.
Product comparisonComparing 2 products | FullStoryA comprehensive digital experience intelligence platform for optimizing user journeys through behavioral data. 4.5(500) Winner | HeapA comprehensive digital insights platform utilizing auto-capture to map the entire customer journey. 4.5(500) | |
|---|---|---|---|
| Ratings & reviews | |||
| Overall rating | 4.5 | 4.5 | |
| Review volume | 500 | 500 | |
| Community preference | 0% | 0% | |
| Key features | |||
| Featured by editors | Not available | Not available | |
| Public pricing | Not available | Not available | |
| Free tier available | Not available | Not available | |
| Self-serve signup | Not available | Not available | |
| Pricing model | Subscription | Subscription | |
| Pricing | |||
| Starting at | Contact sales Custom enterprise | Contact sales Custom enterprise | |
| Resources | |||
| Official links | |||
Capability deep-dive
Feature parity across deployment, security, support and integrations.
Deployment & Access
Security & Compliance
Support & Onboarding
Integrations & Extensibility
Best for
FullStory vs Heap — FAQ
Is FullStory better than Heap?+
Based on aggregated reviews, FullStory scores 4.5/5 across 500 reviews vs 4.5/5 for Heap. The gap is meaningful but the right choice depends on your workflow — see the "Choose if…" panels above.
How much does FullStory cost compared to Heap?+
Both products offer starter tiers with no upfront cost. Real spend depends on seats, usage and add-on features, so run a 14-day pilot before committing.
Can I switch from FullStory to Heap?+
Yes. Both platforms provide export tooling and open APIs. Plan for a data migration window (typically 1–3 weeks), user re-training, and a parallel-run period so power users aren't left stranded.
Which one is easier to get started with?+
Heap offers a self-serve free entry point, which usually means faster time-to-value. Enterprise-oriented options require a sales conversation but include hands-on onboarding.
Do FullStory and Heap integrate with the same tools?+
There's meaningful overlap — both plug into common productivity and analytics stacks. Check the Integrations matrix above for the specific connectors and API surface you need.
These two are neck-and-neck on ratings. The decision comes down to pricing model, team size, and integration fit — use the matrix above to weigh what matters most for your team.