Keap
A comprehensive CRM and marketing automation platform built specifically for small business growth.
Keap delivers on its core promise with polish, dependable performance and a mature feature set that competes at the top of its category.
- Comprehensive automation tools reduce manual data entry and follow-ups.
- Consolidates CRM, email marketing, and payments into a single platform.
- Visual automation builder makes it easier to map out customer journeys.
- Higher price point compared to basic CRM substitutes.
- Advanced automation builders can have a steep learning curve for beginners.
Compare support, deployment effort, and query performance before choosing an alternative to Keap.
Product overview
Keap is a specialized CRM and marketing automation platform designed specifically for small businesses and entrepreneurs. Formerly known as Infusionsoft, the platform has evolved to offer several tiers of service to accommodate businesses at different stages of growth. Its core functionality centers on centralizing customer data, enabling lead capture, and automating repetitive communication tasks through a visual workflow builder. By integrating contact management with email marketing and appointment scheduling, Keap aims to reduce the manual effort required to manage client relationships. The software provides a unified dashboard where users can track the progress of leads through a customizable sales pipeline. It includes features for professional invoicing and payment processing, allowing businesses to close deals and collect payments within the same ecosystem. Keap also emphasizes multi-channel communication, offering tools for automated text messaging and email sequences triggered by specific client behaviors. While the platform is known for its robust automation capabilities, it maintains a focus on usability for small teams that may not have dedicated technical staff. Users can leverage a variety of pre-built templates for landing pages and email campaigns to speed up the implementation process.
- Pricing model
- subscription
What users love
- Comprehensive automation tools reduce manual data entry and follow-ups.
- Consolidates CRM, email marketing, and payments into a single platform.
- Visual automation builder makes it easier to map out customer journeys.
- Extensive library of integrations with third-party business applications.
- Offers a dedicated business phone line on specific plans.
Where it falls short
- Higher price point compared to basic CRM substitutes.
- Advanced automation builders can have a steep learning curve for beginners.
- In-depth reporting features may require a higher-tier subscription.
Key features
Trust & enterprise readiness
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About Keap
Keap is a product listed on A2Key. We surface verified information, live pricing where available, and community reviews so buyers can make confident decisions.
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Frequently asked about Keap
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