The 2 best alternatives to HubSpot
Editor-shortlisted alternatives to HubSpot, ranked by similarity and rated on features, pricing, and verified user reviews.
The three we'd shortlist first
Enterprise CRM & customer 360
Why switch: Enterprise CRM with deepest customisation.
Feature parity vs HubSpot
Rating, pricing, and match score at a glance — HubSpot in the first row as your baseline.
| Product | Rating | Pricing | From | vs HubSpot | Match | |
|---|---|---|---|---|---|---|
| Baseline HubSpot | 4.5 ★ | freemium | $0 | — | 100% | View → |
| Salesforce | 4.4 ★ | subscription | $25/mo | On par | 86% | View → |
| Pipedrive | 4.5 ★ | subscription | $14/mo | On par | 78% | View → |
Migration guide: HubSpot → Salesforce
A four-step playbook most teams follow when switching from HubSpot.
- 1
Export your data
Pull your data from HubSpot using the built-in export (CSV/JSON) or the official API.
- 2
Provision Salesforce
Create a workspace, invite your team, and configure SSO or auth to match your current setup.
- 3
Import & map fields
Use Salesforce's importer (or a lightweight ETL) and map your fields — start with a single project to validate.
- 4
Run in parallel
Keep both tools live for 1–2 weeks. Diff outputs and address gaps before the full cutover.
What switchers say
Paraphrased from verified user reviews of teams that migrated away from HubSpot.
We switched after our team hit the pricing ceiling — the migration took a weekend and we haven't looked back.
— Head of Ops, 40-person SaaS
The UX felt familiar day one, and the CSV importer got us 95% of the way without engineering help.
— Product Manager, mid-market
Same features, roughly a third of the cost. The only thing we lost was one integration we barely used.
— Founder, seed-stage startup