A2Key
Best of 1970 · Editorial ranking

Best CRM software in 1970

Sales pipelines and customer ops

3 products rankedVerified merchant pricesUpdated July 7, 2026By A2Key Editorial
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Editor's #1 pick
HubSpot logo
HubSpot

All-in-one CRM, marketing & sales platform

4.5 · 18,420 reviewsfreemium
What we love
  • Consistently top-rated by verified users
  • Large review base (18,420+)
  • Verified merchant pricing available
  • Free tier for evaluation
Things to consider
  • •Feature depth may exceed the needs of small teams

Best for: Individuals and small teams starting free

Editor score
95
/ 100
Lowest verified price
Free
Verified merchant
Compare prices Read full review

The rest of the top 3

  1. #2
    Pipedrive logo
    PipedriveScore 95/100

    Sales-first CRM for small teams

    4.5 · 8,920 reviewssubscription
    Pros
    • Consistently top-rated by verified users
    • Large review base (8,920+)
    • Verified merchant pricing available
    Cons
    • •Feature depth may exceed the needs of small teams

    Best for: Teams that want a widely-adopted, low-risk choice

    From
    $8.92
    Verified
    Compare
  2. #3
    Salesforce logo
    SalesforceScore 93/100

    Enterprise CRM & customer 360

    4.4 · 22,310 reviewssubscription
    Pros
    • Strong verified user ratings
    • Large review base (22,310+)
    • Verified merchant pricing available
    Cons
    • •Feature depth may exceed the needs of small teams

    Best for: Teams that want a widely-adopted, low-risk choice

    From
    $15.09
    Verified
    Compare

Side-by-side comparison

All 3 tools at a glance — average rating 4.5 across 49,650 verified reviews.

RankProductRatingReviewsScorePricingFrom
#1HubSpot4.5 ★18,42095freemiumFreeView →
#2Pipedrive4.5 ★8,92095subscription$8.92View →
#3Salesforce4.4 ★22,31093subscription$15.09View →
How we rank

Our ranking methodology

40%
Verified user reviews

Recency-weighted average from purchase-verified reviewers.

30%
Rating velocity

Growth in review count over the last 90 days.

20%
Price competitiveness

Live lowest verified merchant offer vs category median.

10%
Product depth

Feature coverage relative to category benchmarks.

Listings refresh daily from live merchant feeds. Sponsored placements are always labelled and never affect rank order. See our editorial policy.