Home/Compare/Mailchimp vs Brevo

Mailchimp vs Brevo

Email marketing platforms head-to-head on price and features.

12,409 views 0 community votesCommunity winner: Brevo
Best rated
Brevo
4.4 · 4,120 reviews
Best entry price
Free tiers available
Zero-cost starting plan
Most reviewed
Mailchimp
9,820 verified reviews · 0 community votes
Overall winner
Brevo logo
Brevo
4.4 · 4,120 reviews

Edges ahead by 0.2 pts in overall rating across 2 compared products.

View winner
Overall rating trend
Last 6 months
Mailchimp logo
Mailchimp
9,820 reviews
4.2
+0.24
Brevo logo
Brevo
4,120 reviews
4.4
+0.28

Which one is right for you?

Quick guidance based on team size, budget and priorities.

Choose Mailchimp if…
  • You're one of small teams that need to move fast.
  • You're one of .
  • You're one of teams that prioritize UX polish over price.
Mailchimp
4.2
Learn more
Choose Brevo if…
  • You're one of self-serve teams without a procurement process.
  • You're one of cost-conscious buyers on a tight budget.
  • You're one of teams that prioritize UX polish over price.
Brevo
4.4
Learn more

Product comparison

Comparing 2 products

Mailchimp logo

Mailchimp

Email marketing and automation

4.2
(9,820)
Brevo logo

Brevo

All-in-one email, SMS and CRM

4.4
(4,120)
Winner
Ratings & reviews
Overall rating
4.2
4.4
Review volume
9,820
4,120
Community preference
0%
0%
Key features
Featured by editors
Not available
Not available
Public pricing
Included
Included
Free tier available
Included
Included
Self-serve signup
Included
Included
Pricing modelFreemiumFreemium
Pricing
Starting at

Free

Forever free tier

Free

Forever free tier

Resources
Official links
Editor's verdict

Email marketing platforms head-to-head on price and features.

Capability deep-dive

Feature parity across deployment, security, support and integrations.

Deployment & Access

Cloud-hosted (SaaS)
Yes
Yes
Self-serve signup
Yes
Yes
Mobile / native apps
No
No
Public API access
No
Yes

Security & Compliance

SSO / SAML
Yes
Yes
SOC 2 Type II
Yes
Yes
GDPR-ready
Yes
Yes
Role-based permissions
Yes
Yes

Support & Onboarding

24/7 support
Yes
Yes
Dedicated CSM
No
No
Guided onboarding
Yes
Yes
Knowledge base
Yes
Yes

Integrations & Extensibility

Zapier / Make
Yes
Yes
Webhooks
Yes
Yes
Marketplace / apps
Yes
Yes
Custom scripting / SDK
Yes
No

Best for

Segment
Mailchimp
Brevo
Startups
Excellent
Excellent
Mid-market
Excellent
Excellent
Enterprise
Good
Good
Regulated
Fair
Fair
Rating distribution
Mailchimp
9,820 reviews · 4.2
5
47%
4
39%
3
8%
2
3%
1
3%
Brevo
4,120 reviews · 4.4
5
51%
4
35%
3
9%
2
4%
1
1%

Mailchimp vs Brevo — FAQ

Is Mailchimp better than Brevo?+

Based on aggregated reviews, Brevo scores 4.4/5 across 4,120 reviews vs 4.2/5 for Mailchimp. The gap is meaningful but the right choice depends on your workflow — see the "Choose if…" panels above.

How much does Mailchimp cost compared to Brevo?+

Both products offer starter tiers with no upfront cost. Real spend depends on seats, usage and add-on features, so run a 14-day pilot before committing.

Can I switch from Mailchimp to Brevo?+

Yes. Both platforms provide export tooling and open APIs. Plan for a data migration window (typically 1–3 weeks), user re-training, and a parallel-run period so power users aren't left stranded.

Which one is easier to get started with?+

Mailchimp offers a self-serve free entry point, which usually means faster time-to-value. Enterprise-oriented options require a sales conversation but include hands-on onboarding.

Do Mailchimp and Brevo integrate with the same tools?+

There's meaningful overlap — both plug into common productivity and analytics stacks. Check the Integrations matrix above for the specific connectors and API surface you need.

Bottom line

Brevo takes the edge on aggregated user sentiment (4.4★ vs 4.2★) and is the safer default for teams that value polish and community volume. Pick Mailchimp if your priorities lean toward zero-cost adoption, self-serve teams, and fastest time-to-value. Whichever you pick, run a 14-day pilot with a real dataset before rolling out.