A2Key
Head-to-head comparison

Mailchimp vs Brevo

An unbiased side-by-side breakdown of pricing, ratings, features and merchant availability — updated daily.

Overall pick: Brevo
Mailchimp logo
Mailchimp

Email marketing and automation

4.2(9,820)
Lowest price
Free
Verified today
Model
freemium
3 verified merchants
View Mailchimp
Overall winner
Brevo logo
Brevo
Higher rated

All-in-one email, SMS and CRM

4.4(4,120)
Lowest price
Free
Verified today
Model
freemium
2 verified merchants
View Brevo
A2Key Verdict

Brevo takes it on balance

Brevo wins across user reviews, while pricing between the two is close. That makes it the safer default pick for most teams — but Mailchimp still wins for teams who prioritize its specific strengths (see the Recommended-for cards below).

Pricing & deals

AttributeMailchimpBrevo
Lowest price today
Free
Free
Lowest active deal
—
—
Starting price
Free
Free
Pricing model
freemium
freemium
Active deals
0
0

User reviews & sentiment

AttributeMailchimpBrevo
Average rating
4.2 / 5
4.4 / 5
Total reviews
9,820
4,120
Top pros
  • • Automations and templates are mature.
—
Top cons
  • • Cost grows fast with list size — we're evaluating alternatives.
—

Market availability

AttributeMailchimpBrevo
Verified merchants
3 of 5
2 of 5
Category
Email Marketing
Email Marketing
Product media
0 screenshots
0 screenshots
Featured on A2Key
—
—
Official website
Visit →
Visit →
Match to your team

Which one is right for you?

Best for
Solo founders & small teams
Pick Mailchimp

Lower entry price and simpler onboarding matter more than deep feature depth. Mailchimp offers the more affordable path to value.

Best for
Growth-stage companies
Pick Brevo

Reliability under load and a mature review base carry the day. Brevo has stronger validation from teams that have already scaled with the product.

Best for
Enterprise & regulated industries
Pick Mailchimp

Merchant depth, procurement options and enterprise-ready deployment win here. Mailchimp shows better breadth across verified merchants and enterprise offers.

Switching from Mailchimp to Brevo

A quick roadmap most teams follow — reverse the direction if you're going the other way.

  1. 1
    Export your data

    Pull a full backup from Mailchimp — most vendors offer CSV or API export. Include historical records so nothing is lost.

  2. 2
    Map fields

    Cross-reference every field in Mailchimp against Brevo's schema. Flag anything that doesn't have a 1:1 mapping for manual handling.

  3. 3
    Parallel run

    Import into Brevo and run both tools side-by-side for 1–2 weeks to catch edge cases before your team fully switches.

  4. 4
    Decommission

    Cancel Mailchimp, confirm your final invoice, and archive the export. Update integrations and permissions to point at Brevo.

Frequently asked questions

Everything shoppers ask before buying Mailchimp vs Brevo.

Still deciding?

Read the full reviews before you commit

Detailed pricing tiers, verified user reviews, screenshots and alternatives live on each product page.

Open Mailchimp Open Brevo