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AWeber vs Mailchimp

An in-depth side-by-side comparison of AWeber and Mailchimp across ratings, pricing, features and community sentiment.

0 views 0 community votesCommunity winner: AWeber
Best rated
AWeber
4.5 · 500 reviews
Best entry price
Free tiers available
Zero-cost starting plan
Most reviewed
Mailchimp
9,820 verified reviews · 0 community votes
Overall winner
AWeber logo
AWeber
4.5 · 500 reviews

Edges ahead by 0.3 pts in overall rating across 2 compared products.

View winner
Overall rating trend
Last 6 months
AWeber logo
AWeber
500 reviews
4.5
+0.55
Mailchimp logo
Mailchimp
9,820 reviews
4.2
+0.24

Which one is right for you?

Quick guidance based on team size, budget and priorities.

Choose AWeber if…
  • You're one of enterprises with strict compliance needs.
  • You're one of .
  • You're one of small teams that need to move fast.
AWeber
4.5
Learn more
Choose Mailchimp if…
  • You're one of small teams that need to move fast.
  • You're one of .
  • You're one of teams that prioritize UX polish over price.
Mailchimp
4.2
Learn more

Product comparison

Comparing 2 products

AWeber logo

AWeber

A comprehensive email marketing and automation platform designed to help small businesses grow.

4.5
(500)
Winner
Mailchimp logo

Mailchimp

Email marketing and automation

4.2
(9,820)
Ratings & reviews
Overall rating
4.5
4.2
Review volume
500
9,820
Community preference
0%
0%
Key features
Featured by editors
Not available
Not available
Public pricing
Not available
Included
Free tier available
Not available
Included
Self-serve signup
Not available
Included
Pricing modelSubscriptionFreemium
Pricing
Starting at

Contact sales

Custom enterprise

Free

Forever free tier

Resources
Official links

Capability deep-dive

Feature parity across deployment, security, support and integrations.

Deployment & Access

Cloud-hosted (SaaS)
Yes
Yes
Self-serve signup
No
Yes
Mobile / native apps
No
No
Public API access
No
No

Security & Compliance

SSO / SAML
Yes
Yes
SOC 2 Type II
Yes
Yes
GDPR-ready
Yes
Yes
Role-based permissions
Yes
Yes

Support & Onboarding

24/7 support
No
Yes
Dedicated CSM
No
No
Guided onboarding
Yes
Yes
Knowledge base
Yes
Yes

Integrations & Extensibility

Zapier / Make
Yes
Yes
Webhooks
Yes
Yes
Marketplace / apps
Yes
Yes
Custom scripting / SDK
No
Yes

Best for

Segment
AWeber
Mailchimp
Startups
Fair
Excellent
Mid-market
Excellent
Excellent
Enterprise
Excellent
Good
Regulated
Excellent
Fair
Rating distribution
AWeber
500 reviews · 4.5
5
51%
4
37%
3
9%
2
2%
1
1%
Mailchimp
9,820 reviews · 4.2
5
47%
4
39%
3
8%
2
3%
1
3%

AWeber vs Mailchimp — FAQ

Is AWeber better than Mailchimp?+

Based on aggregated reviews, AWeber scores 4.5/5 across 500 reviews vs 4.2/5 for Mailchimp. The gap is meaningful but the right choice depends on your workflow — see the "Choose if…" panels above.

How much does AWeber cost compared to Mailchimp?+

Mailchimp starts lower at $0. The other option uses a freemium model. Always model your seat count and usage — headline pricing rarely reflects real total cost.

Can I switch from AWeber to Mailchimp?+

Yes. Both platforms provide export tooling and open APIs. Plan for a data migration window (typically 1–3 weeks), user re-training, and a parallel-run period so power users aren't left stranded.

Which one is easier to get started with?+

Mailchimp offers a self-serve free entry point, which usually means faster time-to-value. Enterprise-oriented options require a sales conversation but include hands-on onboarding.

Do AWeber and Mailchimp integrate with the same tools?+

There's meaningful overlap — both plug into common productivity and analytics stacks. Check the Integrations matrix above for the specific connectors and API surface you need.

Bottom line

AWeber takes the edge on aggregated user sentiment (4.5★ vs 4.2★) and is the safer default for teams that value polish and community volume. Pick Mailchimp if your priorities lean toward zero-cost adoption, self-serve teams, and fastest time-to-value. Whichever you pick, run a 14-day pilot with a real dataset before rolling out.